Toronto Web and Graphic Designer and Developer | Obie Rifai Designs

Obie Rifai Designs


Obie Rifai: Digital Designer and Developer

Focused on creating meaningful experiences through creative solutions, I strive on developing thoughtful interfaces that will not only grab the user’s attention but help build trust and recognition through experience and design.

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It’s not just about making it look pretty, it’s all about functionality and making the design seem simple and seamless.

Featured Work

LACE Lingerie Case Study

The goal for this project was to launch the LACE brand, which includes a newly designed website, email marketing and traditional marketing material. The goal for the brand is to rethink how people see and buy lingerie, as well as change the narrative to make lingerie be a more non-risque part of society.

Role: Art Direction, Front-End Development, Shopify Development, Social Media Marketing, Email Marketing, Graphic Design, Web Design, UX Design

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Astral Cosmetics Case Study

The goal for this project was to create a brand identity, packaging design, and landing page design for Astral Cosmetics. Astral Cosmetics is a premiere cosmetics brand focused on delivering high quality cosmetics and beauty products to their consumers.

Role: Art Direction, Design, Graphic Design, Web Design, Brand Strategy, Brand Design

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Everyday Basics Case Study

Everyday Basics aims to be the go-to brand for the 9-5 office male with professional, yet comfortable long-lasting pieces. The goal was to create a new brand identity and web experience.

Role: Art Direction, Graphic Design, Branding, Logo Design, Web Design, UX Design

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The Noteworthys Case Study

This project was for an internship I had with The Noteworthys. I was tasked to create a media kit to be handed out to potential designers to encourage them to sell their products on The Noteworthys website, as well as business cards to go out in orders.

Role: Art Direction, Graphic Design

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