For the logo, I wanted to play off of the cosmic theme that the company wanted to brand themselves as. For the wordmark, I used a clean sans-serif typeface that was easily readable, and had different weights so that I can emphasize different words of the brand. Since I was focused on the space theme, I chose to make "Astral" bolder then cosmetics as that was the key focus of their brand. For the logo mark, I chose a play on constellations that formed an "A" and "C" as those are the initials of the company. This further pushed the cosmic theme and I thought it was a clever play for the logo mark. For the colour scheme, I went with a purple-blue gradient as I found that to portray a more premium look, and I felt that it matched the aesthetic of the logo. I also created a horizontal version of the logo as some of the packaging, the vertical layout wouldn't work as well with the packaging constraints so I felt it was important to do a horizontal version as well.
For the packaging, I wanted to keep this as minimal and clean as possible. Since Astral Cosmetics wanted to position themselves as a premium brand, I figured that having a clean look to the package was the right direction. For their premiere collection, I wanted that collection to have the cosmic theme seen throughout the brand. I chose to use the darker purple colour with a subtle space background to give it a more interesting design then going for a straight black or white as most brands tend to go with. I felt that it would set it apart on the shelves and people will tend to gravitate towards it as it is different. For the title of the product I went with the same sans-serif font used in the logo to give the design consistency, but rotated the title 90 degrees to give it a different, more interesting look. I felt that by doing this, it made the packaging look cleaner and differentiates itself from the competition. For Astral Cosmetic's other collections, I kept the title and logo positioning consistent but swapped the backgrounds. I wanted the backgrounds to be clean and elegant, and depending on the type of collection, if it was for an evening type product, I wanted darker backgrounds, and if it was more of an everyday daytime type product, I wanted to use a brighter background.
For the landing page, I wanted to keep this minimal and really showcase the strong editorials of the products Astral Cosmetics sells. I wanted to have the hero banner be a main focus as that's the first thing a user will see on the site. I decided not to separate the header and the hero banner and made them one element as I felt it was stronger and more cohesive. By not splitting the header and hero banner, it allows for the main image to have more focus and that was a big focus for Astral Cosmetics. For the second banner, I wanted to highlight the different collections that Astral Cosmetics has. I did this by showing a strong editorial of their products from various collections in one product shot, while having a call to action on the left side. I used a blob shape as opposed to a square or circle as I felt it gave it more of a fluid and free look and felt it was consistent with their brand. For the third section I wanted to have a brief description and mission statement for Astral Cosmetics. I felt this was important to include because it allows the consumers to get to know the company more and let the consumers relate with Astral Cosmetics. For the bottom half of the site, I included 2 banners that would push Astral Cosmetic's collections and products further, showcasing their editorial photos, and then have an Instagram feed at the bottom to finish off the design.