Design Work & Case Studies
You can see the latest case studies for projects that I have completed for various brands. The different types of work varies from UI design, UX design, web design, graphic design, as well as creating brand identities.
“
It’s not just about making it look pretty, it’s all about functionality and making the design seem simple and seamless.
”
LACE Lingerie Case Study
The goal for this project was to launch the LACE brand, which includes a newly designed website, email marketing and traditional marketing material. The goal for the brand is to rethink how people see and buy lingerie, as well as change the narrative to make lingerie be a more non-risque part of society.
Role: Art Direction, Front-End Development, Shopify Development, Social Media Marketing, Email Marketing, Graphic Design, Web Design, UX Design
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Everyday Basics Case Study
Everyday Basics aims to be the go-to brand for the 9-5 office male with professional, yet comfortable long-lasting pieces. The goal was to create a new brand identity and web experience.
Role: Art Direction, Graphic Design, Branding, Logo Design, Web Design, UX Design
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The Noteworthys Case Study
This project was for an internship I had with The Noteworthys. I was tasked to create a media kit to be handed out to potential designers to encourage them to sell their products on The Noteworthys website, as well as business cards to go out in orders.
Role: Art Direction, Graphic Design
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Astral Cosmetics Case Study
The goal for this project was to create a brand identity, packaging design, and landing page design for Astral Cosmetics. Astral Cosmetics is a premiere cosmetics brand focused on delivering high quality cosmetics and beauty products to their consumers.
Role: Art Direction, Design, Graphic Design, Web Design, Brand Strategy, Brand Design
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Northview Site Case Study
The case study was to create an e-commerce website that focuses on streetwear and high end fashion. The goal is to maintain a high end look and feel to the site while focusing on product and branding while maintaining the standard practices that an e-commerce website would have.
Role: Art Direction, Graphic Design, Web Design, UX Design
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Brewer's Coffee Case Study
The challenge for Brewer's Coffee was to create a brand identity, which includes a logo, packaging for their coffee beans, and a coffee cup for testers and their retail shops. The client wanted their logo to be recognizable yet modern.
Role: Art Direction, Graphic Design, Web Design, UX Design, Brand Design
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Nabidh Wine Case Study
For Nabidh Wines, I was tasked to create a logo, brand identity, and website. The focus was to include Nabidh's arabic background to reach new markets in the wine industry.
Role: Art Direction, Graphic Design, Web Design, UX Design, Brand Design
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Midtown Bread and Butter Case Study
For the Midtown Bread and Butter case study, I was tasked to create a logo, brand identity, and landing page for Midtown Bread and Butter. The goal was to have a "freshly baked" feel to their brand and draw new customers in.
Role: Art Direction, Graphic Design, Web Design, UX Design, Brand Design
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GAP Logo Redesign Case Study
This case study breaks down the redesign I did for GAP's logo. I was tasked not only to redesign their logo but to include a brand identity guideline, as well as create a header and business card with the new logo design.
Role: Art Direction, Graphic Design
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Rolling Stones Cover Case Study
The challenge of this project was to create a Rolling Stones Magazine cover for the artist of my choice, to which I chose Kanye West, and to keep the same branding and guidelines as the magazine would.
Role: Graphic Design
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Jordan 1 Landing Page Design
The goal of this project was to create a unique landing page to tell the story of the Air Jordan 1. The page must keep inline with Nike and Jordan Brand's design philosophy while display the shoe in a unique way
Role: Art Direction, Graphic Design, Web Design, UX Design
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Arbonne Website Case Study
This case study is to redesign Arbonne's website using modern techniques keeping a mobile first approach as well as code the front end of the website. The goal was to keep in line Arbonne's branding and have a focus on natural looks and ingredients.
Role: Art Direction, Graphic Design, Web Design, UX Design
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