Obie Rifai Nabidh Wine Case Study2020-01-012020-06-06Obie Rifaihttps://www.obierifai.ca/images/logo.png
Nabidh Wine Case Study
About The Brand
Nabidh Wines is a new wine company that specializes in creating wine from all around the world. Based in the meditriennian part of the world, Nabidh is Arabic-based and wanted to break into the wine market. By having a arab-based company and product, this gives them an edge in the market as not many wine companies are occupying this space and they see it as a way to push their brand and become a staple in this region as well as have a global impact on how others see wine.
I was tasked to create a logo and brand identity for Nabidh Wines. They wanted their logo to be modern but incorporate the arabic language as they wanted the appearance to be more exotic and different from the competitors. Along with this, I was tasked to create wine labels for the bottles that they sell. They wanted a minimal approach and something that will set them apart on retail shelves. Lastly I was tasked to create a website in which they will sell their product.
When I took on this project, I really didn't know anything about wines as I don't drink. I knew the basics like there were 2 types (now I know there's 3) and that some are made in California and Italy. That was really it. So I had to do initial research on what the difference between the types of wines and how the flavour profile differs between regions. I also needed to research different ranges of the types and what the difference was between a $20 Merlot and a $75 Merlot. As for the logo, I knew the direction I wanted to go with since I knew that grapes and wine glasses were the main shapes that companies tend to use and are incredibly recognizable in the wine industry. As far as the bottle designs, I wanted to see how other bottles were designed and how they displayed their brand on their labels. A lot of what I say had a standard rectangle label, but some had the info printed directly on the bottle, which was more of the direction I was leaning toward. For the website, when I was doing my initial research, I was a bit overwhelmed because there wasn't much educational content aimed towards new wine drinkers so I wasn't really sure which wine was good or what flavour profile I would aim toward. This was something I wanted to address in my designs.
For the logo, I started by experimenting with different shapes that are synonymous with the wine industry. I found that wine grapes, wine bottles, and wine glasses were usually used but also other competitors tend to just use a wordmark as their logo to keep things clean. For the wording, I opted to using arabic writing instead of english. The reason I chose this was because Nabidh is an arab-based company and by incorporating that into their brand would definitely set it apart from others. Also since arabic writing is script-based, I feel that it matched perfectly with wine since it's very fluid and customers would be reminded of flowing wine. For the colour scheme, I went with three different choices: merlot red, silver, and gold. I went with these colours to help with defining the quality of wines customers can choose from based off these colours, with Merlot Red being an average wine and gold being the premium.